Product Care

Peoples Fortune garments are crafted in Italy using carefully selected materials and meticulous attention to detail. Our Product Care guide helps you preserve the quality, fit, and character of each piece so it ages beautifully over time.

In general, denim garments should be washed as rarely as possible. We recommend spot cleaning when needed and using a gentle cold wash with the garment turned inside out to help prevent colour fading. When drying, turn your denim right-side-out and lay it flat or over a chair to air dry. Store in a cool, dry environment and avoid prolonged exposure to direct sunlight. Always follow the care label for the most accurate instructions.

Raw denim should not be washed. This type of denim is untreated and designed to mould to your body over time, developing a unique patina and natural fades. Washing raw denim too early disrupts this process and can remove the natural character that makes each pair distinct.